Hope For Paws: Stray Animal Rescuing and Protection
Hope for Paws, established in 2008, is a Los-Angeles-based non-profit organization that rescues stray animals and seeks to “raise awareness for abandoned animals” through uploading animal rescuing videos on YouTube and its home page “www.hopeforpaws.org”. The website offers a variety forms of information that should be particularly helpful for those who are interested in activist campaigns related to stray animal protection.
First of all, it provides visual testimony and documentation on rescuing processes. Hundreds of short documentary videos on animal rescuing and stray animal transformations or before-after comparisons, often emotionally engaging, are available to watch.
Secondly, the FAQ section includes detail instructions on how to deal with stray animals and guidelines of calling the organization for help when necessary. Contact information is also provided in both “Contact Us” section and the bottom of the home page.
Thirdly, the website encourages active engagement. The “Media & Links” section displays the credit list, supporters, and other websites that are related to animal rescuing. These include non-profit organizations Adopt A Pet, The Animal Rescue Site, large mainstream media platform CNN, Fox 8, and useful campaign tools like Care2. Moreover, in the “Blog” section, online users are invited to other fundraising campaigns, such as “Donate Your Birthday” and buying “Lucky Leash of Hope”. Donation options are available in every section of the website.
In general, the website could serves as either a case study or an actual part of the campaign for animal activists. It provides a platform for not only delivering testimonial information and practical guidelines but also incorporating other forms of online and offline campaigns.